While we are primarily a digital product design shop, we cover a wide range of design and development services depending on our clients' needs and requirements.
Our main office is in Novi Sad, Serbia (SE Europe) which puts us right in the middle of the time zone spectrum making it easier to work with people far away. When it comes to working with clients we've always been remote-first, while our staff is split between working remotely, and using our office as their workplace. Remote work is something that is second nature to us, and we have all the tools and know-how to do it.
Novi Sad • Niš • Novigrad • Beograd
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Probably the first thing one learns when they start providing professional services, is that in reality there are no “easy” or “simple” projects. There is always complexity behind each collaboration, it's just that sometimes it lies in the outcome, and sometimes it's in the process itself.
When this complexity lies in the outcome, a clear path to success would be to ensure there is a certain degree of expertise in place so a satisfactory result can be produced. Facilitation of this process is rather simple, and the effort quantifiable.
However, when the complexity lies in the process itself, this is where things get tricky. It's much harder to quantify the effort in this case, since it's no longer the time, or the labor you are accounting for, but the value which you provide through your expertise. The input is no longer proportional to the output — the value being generated. It's a lot harder to put a number on that.
In essence we are a digital product and service design agency, at least that’s how we usually describe ourselves as. This implies that the focus point of our work is around software. More precisely we usually describe this as “the part of technology you are able to see and have feelings about”.
While this is absolutely, and undoubtedly true, it's only one side of the story.
Yes, we're usually producing a tangible deliverable in the form of a product or an asset. But, we are also taking responsibility for maximizing our work's impact by committing ourselves to our clients' success by helping them overcome any obstacles along the way.
These obstacles are the quirky, messy, weird, inappropriately timed challenges which traditionally set up design agencies usually don't deal with.
Well, we do.
Design is a straight-forward task provided you know what the problem is. We've already defined this dynamic where the complexity lies in the end-result, ergo the design work itself. As such, the service of design has been commoditized.
Since good design work is assumed, we are focusing on operating in environments which don't provide the safety net of the known problem. Making things in these contexts takes a much different approach, and a completely different set of skills. We think this type of work can't be commoditized.
It's not unusual for clients to approach us with a request for a specific thing which they believe is the solution to their problem — a website, an app, a better logo — more often than not end up with something else entirely. This is because our methodology requires us to work from the bottom up in order to first identify the problem, and only then decide what the solution should be, and in which form it should be implemented.
Not to mention that digital products tend to live on beyond their launch, and each part of their lifecycle brings its own set of obstacles we help our clients overcome.
We're still making “stuff”. Mostly through designing experiences for people using digital products and services.
But what we also do — and perhaps more importantly — is everything else required to positively impact our clients' business. Sometimes it's not even related to design, but it's always a necessary and important part of the process.
Some people will draw a parallel and call this type of approach “design thinking”, or “digital transformation”. We're not too big on those monikers, but we're not really against using them, either.
Whatever gets the job done.