Promonaut

2017, ongoing

Services:

  • Branding
  • UX
  • UI
  • Graphics
  • Front-End

Team:

  • Stefan Stanojevic
  • Milan Stosic
  • Dragan Babic

Promonaut is a private advertising network™ that allows people and companies to engage and pay people for one-to-one promotions.

In a world where attention is the most valued currency, Promonaut is trying to get you the most bang for your buck.

The service itself consists of two parts: a mobile app (iOS, and Android) as its main utility, and the Rocket web application used by promoters to create new campaigns and monitor existing and past ones.

From the consumer perspective Promonaut allows you to engage with other promoters and brands, and rewards you with various promotions and discounts.

As a promoter one can create new campaigns and reach out to friends and other people in order to get the word out about a product or a service.

Finally, promoters have the opportunity to get a birds-eye view into each of their promotions in terms of detailed statistics and data their friends entered.

Since Promonaut is a product that has evolved and branched out of another product it already came with some design assets, so our first job was to work on the new branding and its visual identity.

Considering the deadlines we were faced with — and the client's attachment to their logo at the time — we stopped exploring new directions, and simply updated the logo they already had.

At the time we didn't know if this is going to be a permanent thing, so in the process we came up with the idea to create a gradient and use it as their main differentiator, a carrier of their identity if you will. We could then apply it to anything and “Promonautize” it.

Additionally, we created a temporary infosite, and various marketing materials they needed for their own promotion, and other uses.

2017 home page.
Become a promoter landing page.

Pivoting

Upon finishing up the design for the v1 of the product, the Promonaut team headed to the Bay Area in order to stress-test the product, but their business model as well.

As it turned out, they quickly realized that the product at the time was remarkably applicable in the booming cannabis market (marijuana legalization law has been passed and is enforced as of january 1 2018). The Promonaut team decided to pivot the product in this direction, so we redesigned their website for 2018 in regards to this decision.

We are currently redesigning the product's main offerings (iOS and Android apps, as well as their Rocket app) in order to suit this niche.

Promonaut website for 2018

Stickers

In the light of the recent pivot to the cannabis market, we've designed a bunch of digital stickers that the users can add to their photos within the app.

Assortment of digital stickers available in the Promonaut iOS and Android apps.

Are you an illustrator?

We are in the process of finding illustrators with interesting style to produce stickers like these you see above.

If you are interested, please send an email to Marija with some examples of your work, and we'll talk.

Apps

From a tech point of view, the iOS and Android apps are mostly native apps with some web views used for certain screens.

However the Rocket app for promoters is entirely a responsive web app which can be accessed and used on portable devices, as well as desktop and laptop computers.

For us the biggest challenge was to design Rocket's UI so that will fit in with the overall look and feel of other Promonaut's assets, while still being “just” a web app.

Friend classification flow.

One of the parts we're really proud of is the friend classification flow, where promoters go through a couple of steps in order to describe their relationship with the person that liked their post.

Our goal was to make it seem like not-work as much as possible, and make the experience enjoyable even through repeated use.

In the video — since it's recorded on a development instance — friend's name is “Face Recognition”. In a production environment the friend's name and picture are used.

At the moment, Promonaut is stress-testing their service in the up-and-coming, soon-to-be-huge legal cannabis niche, currently in San Francisco, USA.

Interested in working with us?

Dragan will be more than happy to chat about your project.

Get in touch.

Don’t fancy hiring an agency?

What if we told you that you could get quality design work done, while not having to enter in a relationship with an agency at all?