Home Page or Landing Page - Are we on the same page?

The two terms often get tossed around and people tend to get confused as they think we’re talking about one and the same thing. Well, we’re not.

In order to use these in an appropriate way and use them for the right purpose, you first need to know what they stand for and why we need to learn to distinguish them.

Home Page

The name for the main page of a website. Let’s use an analogy to make it a bit clearer: consider your homepage the entrance to your house - it leads the visitors to other pages on your website helping the visitor get to know you better by looking around and it represents a basis of good navigation. This is definitely the most important page on your website which should provide the visitor with the strategic information about the website. It’s good to remember that visitors in most cases don’t spend a lot of time investigating the site, they simply scan the page looking for the much-needed information. So this short period of time you must wisely use to communicate the benefits the visitor has so that they would continue to browse through your website. Think of the first impression! Here it matters a lot.

Landing Page

On the other hand, this is a page where the visitor lands and stays as the main characteristic of this page is the absence of navigation. Remember the analogy for a home page? Well, if your homepage is the entrance to your house, the landing page is just one room for one single purpose. You don’t want your visitor to navigate the landing page as this means to leave. You want them to stay and answer your call-to-action. It’s pretty straightforward - the objective of your landing page is to convert your visitors into leads or even sell. They are meant to be easy to use and quick to understand. There are only two grading options for our landing page: pass or fail. If the landing page converts, it passes, otherwise, it fails.

Anyway, both a home page and a landing page serve their own purposes and are aimed at solving different types of problems or satisfying different needs. It’s up to you which one you will use at the given moment as long as you don’t mix them up. Are we on the same page now, what do you think?

Next up