Each year we need to strive to be better, smarter, draw some valuable lessons from our past experience and for what’s worth I have to say we do that but somehow there’s always more. We’re trying to build a working culture within our organization and draw the most out of a not-so-bright situation.
These are the challenges we identified last year and we’re facing or are going to be faced with soon.
Working in a fast-paced world
Everything’s become instant- instant coffee, instant foods, instant friendships, instant relationships, instant communication. In today’s world, we are pressured to give instant answers and create likewise design solutions. But you can’t speed up creativity and this can create friction in communication with clients. What everyone should understand is that the research phase of the project will do wonders for your project, it will elicit better work on the designer’s side. So people, help us to help you! Provide as much info as possible and after that, you can only have a smooth ride, I can guarantee you that. Nothing’s instant about making a website, it is your company’s ID, make it memorable.
Changing together with the technology
We are all aware of the speed technology is changing at and how that change is affecting society. We need to change together with the changing technology if we want to stay in business. Luckily, we don’t perceive this as a daunting task or any kind of obligation. We like changes. Some of them we embrace gladly, some of them we simply don’t agree with and we’ll state our opinion, sometimes very bluntly but don’t get offended, as it’s nothing personal. It’s just who we are.
Doing the job while staying true to your principles
Although it’s very important to keep up with technology, it’s imperative for us to stay true to our principles and fundamentals. Sure, you need to adapt and act swiftly but that doesn’t mean you should design something which is against your core beliefs. Learn to say “no, thank you” as something else will come along.
The problem is that everything is so accessible these days. We all see the same things, we all use the same resources, people replicate other person’s style and claim it as their own, or they just change some details and play with the idea a little bit and, voilà, they have a product of their own! So, here’s a question for you, guys: How can we stand out from the crowd and keep our originality?
Cultivating new skills
If you look at the job posts, each of them requires you to have multiple skills be it typography, graphic design, UX, UI, good communication skills, basic front-end knowledge or even familiarity with SEO. You don’t have to know everything but it’s much better if you are familiar with things. If you become an expert in a variety of disciplines and you combine those with the latest technology, use your presentational skills to explain the design to your clients, you are free to call yourself a full stack designer. A
Finding the clients that are right for you
We’re all aware that when you negotiate a project, the first question asked is the one about the price and the duration. If the client doesn’t feel comfortable with either of the two, they will walk away, no matter how good your skills are, this simply doesn’t fit into their budget. Those clients don’t see a bigger picture behind the design, they simply see the numbers. Let them go and search further! We’ve learnt not to try and convince people to like you or your work. As it can never be. Clients who like and admire what you do are the ones you should work with. Finding a client who values design per se, those who don’t think that design is another expense for their company but see it as a type of investment, that, my dear fellow designers, is the greatest challenge in our line of business.