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Static vs Dynamic Websites

In the early stage of the development you need to make a decision about the technical requirements of the website – meaning, whether you are in need of a static or dynamic one. A static website only uses HTML, CSS, and JS for its functionality and presentation, whereas a dynamic website uses scripting languages executed…

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A complete guide through a Design Process – an inside look

Designing is not just about being creative, it’s about solving problems and finding solutions, it’s about catering the needs of your clients who would be the beneficiaries of the product you are working on. This is how the whole process flows in our agency.

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Redesigns and new beginnings, a story of rebranding Zendesk

Toke Nygaard talks about the Zendesk branding, their iconic Buddha mascot dubbed “The Mentor”, and how it went from the central piece of their branding strategy, to the point when it went too far and got them into a whole new set of problems with brand image as their market kept expanding.

We began to get ourselves confused with spa and wellness brands, and perpetually treading a delicate path appropriating zen metaphors completely unrelated to our product. Our copywriters were writing about Japanese zen gardens, Samurai and meditation. It was time to shut it down.

Toke finishes with a very thoughtful remark on redesigns:

A well-executed redesign is not just about making your brand more modern, or polishing your look’n feel. A redesign is not cosmetic: it’s a culture revolution from within. It resets and rebuilds. It’s a rallying cry. It galvanizes.

 

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What you need to have before coming to a web designer

The Boy Scout motto, which you must have heard of, is always “be prepared”, so here’s a list of things you need to be and stay prepared when meeting a designer/design team. Read it carefully as it may come in handy.

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On Slack buying HipChat

So, Slack just bought HipChat, perhaps its largest competitor, and the only option enterprises use since it has an “on premise” version. I take it that this effectively means that even the people in larger companies will now get to reap the benefits of a workplace with “less email”. The thing with Slack is that…

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Userflows by Marvel

It’s super-neat that Marvel — my personal favorite prototyping platform — now allows you to generate a user flow from an existing prototype. You can even export it as an image and print it out.

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Superawesome among top B2B companies in Eastern Europe

Hey guys, We’ve been around for a decade now and during this time we’ve been striving to offer bespoke design and provide professional services to startups and SMBs, thus making their own businesses stand out in the digital world. It hasn’t always been easy, I have to admit it, especially with the cutting-edge technology and...
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Content or Design – which should come first?

If you’ve read about this issue before you know that most of the authors describe this as a chicken and the egg dilemma, well I have to break it to you – it’s a far cry from that.

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Staff picks #10

Another installment of our staff picks, filled with typographic interestingness that can inspire you to nail your next branding project.

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Challenges our agency faces in 2018

Each year we need to strive to be better, smarter, draw some valuable lessons from our past experience and for what’s worth I have to say we do that but somehow there’s always more. We’re trying to build a working culture within our organization and draw the most out of a not-so-bright situation.

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Lo-Fi interaction mock-ups

Every so often we get a question of why we don’t add some more details to our mock-ups and come closer to the real product in order to communicate the design. So we’ve decided to take the time and explain what mock-ups are meant for and what their real purpose is or is not.

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Never mock mock-ups

You have several ways of communicating your ideas to your clients and stakeholders but not all of them speak with such relevance or immediacy as mock-ups.

Heads-Up! is the blog of Superawesome which is a tiny design shop located in Novi Sad, Serbia.

You will find we post a lot about the business side of design, as well as sharing updates about the shop, and hyping stuff we found on the Web.

Don’t fancy hiring an agency?

What if we told you that you could get quality design work done, while not having to enter in a relationship with an agency at all?