This is our blog. Enjoy.
All in all, we have some good news!
It can't be denied that designers have been going through an identity crisis in the past decade or so. Being a designer today is challenging not only because of the job itself, but because of the insecurities that go with it in terms of boundaries of expertise.
Designers can recreate what you have asked them to do, but then you cannot expect to get that wow effect, as it’s something that’s already seen and that’s not a designer being creative, that’s a designer executing your wish and doing what they are told to do.
We all know what constitutes a “deliverable”, right? An artefact we hand off to a team down the line, or to the stakeholders themselves. Did you know that most of your deliverables should not be considered as sacred as most designers consider them to be?
As a small shop we have the opportunity to work with big and small clients alike, and some are so small that they are not even incorporated yet. This usually means that the funding is coming from the stakeholders' pocket, and this puts a very specific and important spin on the whole dynamic between you and the client.
Designing is not just about being creative, it’s about solving problems and finding solutions, it’s about catering the needs of your clients who would be the beneficiaries of the product you are working on. This is how the whole process flows in our agency.
The Boy Scout motto, which you must have heard of, is always "be prepared”, so here's a list of things you need to be and stay prepared when meeting a designer/design team. Read it carefully as it may come in handy.