In-house design teams are a distraction to your core competencies. Design AI is a carrot on a stick. Creative agencies who are supposed to be the solution are operationally stuck in the 90s. Design becomes a business asset only when you find a partner who can make it work for you. Superawesome blends old school know-how with new technology to constantly challenge the traditional design process, and redefine the role of design as a function of business.
Superawesome is not a design agency
Design agencies look at your problems through the lens of their services. They make you pay for people per hour who don't care, and they disappear when the project manager says their work is done or the money's run out.
Superawesome is not a design agency. Even though design is at the heart of everything we do, our main agenda has ever been the success of whatever we're helping our partners with.
Through the years we've figured out what our strengths and weaknesses are, so we stuck to the things we're good at and ditched the ones we kept struggling with. Even though we are not "full service", modern technology has enabled us to broaden the scope of the things we are able to touch and affect.
Designers are finally enabled to take control of the actual products they design, instead of being forced to work in artificial environments and rely on other people to bring their vision to life.
Things we do
Our Mission
We can run design for you because we know how to integrate into your organization, and we don't appear as a third-party.
We know how to hire, manage, and retain creative talent.
We know how to work with non-designer stakeholders in order to produce results which align with the overall vision.
Your growth is built-in as we start out small and grow from there, without the HR overhead for your organization.
Service
When all you have is an idea of what you'd like to build, your goal shouldn't be a fully featured, optimized product ready to take on the world. It should be an as-fragile-as-possible proof of concept that tells you there is something there and keep on building, or to drop it and do something else. Both insights are equally valuable!
We use our expertise in product design to shape your idea into usable software, rely on you as the domain expert to define a problem worth solving, and hack it together with modern technology to bring it to life so you can see if it holds water.
This is the fastest, most cost effective way of making digital products today.
Why not all the way?
Because we've recognized that as soon as a product gains traction, founders will be much more inclined to transition to an in-house design team, so we're both optimizing and limiting our participation to the earliest stage in the product lifecycle.
However if this is not you, we are more than happy to stay on as an advisor, or an external creative department.
Service
Most people see product photography as a solved problem, because the industry tells them that AI can do it, and to a large extent it can. You can give it a photo of a product and it can place it in the wildest environments you can imagine.
But where it struggles are the real-world scenarios where a part needs to be repainted a specific Pantone color. Or a part needs to be altered in a specific way (e.g. rotate the front wheels of a stroller).
This is where humans need to step in, because AI is not up to the task. Than there is the whole final prep for hand-off of the produced images where humans check for hallucinations and other artefacts created along the way, and of course fix them manually.
So, if you are having trouble with the "imagine" part, or the outputs are not up to your specific requirements—they rarely are—we're here to help you get amazing product photography.
By blending our custom generative AI tooling, and professional human retouching we achieve the required professional quality of the final materials which will not cheapen your brand.
Say goodbye to the overhead of orchestrating photo shoots, cumbersome animation, and to be honest the price tags which go with them.
Service
For a lot of companies design is a problem which can be solved later. It's not worth sacrificing momentum, or wasting a market opportunity just because design isn't right, or can't be afforded at the time.
These days a lot of companies decide to use AI for their design which unfortunately doesn't hold up very well in the rapid, iterative development cycle of an early stage product.
When what you have is no longer good enough you need someone who will be able to come in, understand the problems, and come up with solutions which will put you in a good place to continue working from.
